Hyderabad, Mar 5 (KNN) National Institute for Micro Small and Medium Enterprises (ni-msme) is organizing a one week programme on ‘Internet and Social Media Marketing for Small and Medium Enterprises (SMEs)’ to help them get increased exposure for growing into the market.

The event will start from March 11, 2019 and will continue till March 15, 2019 here.

The objective of the programme is to help SMEs understand the value of a website and traffic generations, understand that a website is a valuable tool for marketing,  utilize Search Engine Optimization and marketing to generate traffic and using an website as billboard, and also to know benefits of social networking and building market expertise.

The training methodology comprises lectures, case studies, group discussions and film shows. The entire programme will be highly interactive.

Contents that will be covered during the event are– (a)Google as Search Engine (b) Search Engine Optimization (SEO) & Search engine marketing (SEM) (c) Create strategic partnerships (d) Identify and recruit influencers (e) Gain competitive intelligence (f) Be an industry leader – not a follower (g) Get your message out to many – FAST

The programme is for the officers of KVIC and different other Govt. officials who are managing the retail counters and outlets. Entrepreneurs interested for retail segment. (KNN/JM)

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