SMBs fast learning and adopting new technologies: Google India

Google India has also been working to digitally empower India’s SMBs for the past two years without being location-agnostic with minimum or no monetary investments.

NEW DELHI: The small and medium businesses (SMBs) sector which contributes nearly 37 per cent of India’s GDP, is fast adopting new digital technologies to stay up-to-date in the race, according to a top Google India executive.
SMBs can potentially contribute a lot more if they can expand their area of influence and grow their businesses faster, according to a recent KPMG India and Google report on “Impact of Internet and Digitisation on SMBs in India”.
“SMBs in India want to both learn and grow. More than a million businesses have actually setup their websites through Google Business,” said Shalini Girish, Google Customer Solutions Director.
“There are over 26 million listings that have been setup by businesses. There are about 58.5 million SMBs in India and 45 per cent of them have a presence on Google Maps and Google Search. The adoption is improving no doubt but there are still millions of businesses that need to come online. We’re continuing our efforts on that,” Girish told IANS.
The free offering for SMBs to list on Search and Maps is called “Google My Business” that makes it easy for businesses to be discoverable by customers. Google India has also been working to digitally empower India’s SMBs for the past two years, essentially by providing them marketing solutions through which they can reach out to global audience, without being location-agnostic with minimum or no monetary investments.
The Internet giant currently provides solutions for both conventional and age-old businesses to new-age startups. For Indian startups, it offer mentorship through a launchpad accelerator programme. The three-month mentorship covers all aspects of product design, business models, product credits and technology support to build for scale and go to market strategies. At least 50 Indian start-ups have benefitted from the programme till date.
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